IDEATION AWARD

Project

Ideation Award Campaign Execution

Discipline 

Campaign Conceptualization & Design

Overview

Ideation Award was an annual furniture design competition aiming at discovering new talents. For this, we were tasked to come up with concept, theme, and design for the whole campaign.

2010:

We emphasized on the theme that furniture design can be fun, playful, and exciting.

2011:

Furniture design is full of colours. The Golden Section in the print implies that every art piece has its unique focus point.

2012:

Furniture design constantly introduces provocative new elements into our furniture. It is also a colourful transition from traditional to modern furniture design.